Who thinks of Lacoste, thinks of the green crocodile. The iconic logo of Lacoste is a reference to the founder of Lacoste, René Lacoste. René Lacoste was a famous Fresh tennis player and founded his own company Lacoste in 1993. His nick name was Le Crocodile, explaining the logo.
Lacoste is of course famous for their polo's. This makes perfect sense, seeing as Lacoste invented the poloshirt. Lacoste has been revolutionary on the area of clothing. The polo's were first only produced in 'tennis white' but that changed after 1951. Together with the production of colored polo's Lacoste began exporting to the United States. Lacoste has been a worldwide famous brand with an upper class-image.