OBEY was founded in 2001 by Shepard Fairey, the world-renowned artist who tries to improve the world through his art. What started for Fairey with an absurd sticker he made while studying at the Rhode Island School of Design in 1989, has since then grown into a global street art campaign and acclaimed collection of fine art. OBEY Clothing was established in 2001 as an extension of Shepard's work. In line with his populist views, clothing became another way of spreading his art and message to the people. The clothing is inspired by classic military design, workwear basics, as well as the elements and cultural movements on which Shepard based his art career. Through designers Mike Ternosky and Erin Wignall, Shepard works to create designs that represent his influences, ideals and philosophy.
OBEY Clothing is also known to raise political and business issues through clothing. Provocative propaganda on clothes designed by this street artist. A true extension of his activism. The name comes from the logo of the American cult horror film called ""They Live"".
OBEY is about diversity and gaining experience, thinking about you and your living and the purpose of asking questions.
OBEY at FRESHCOTTON
It’s no suprise that we are a fan of OBEY Clothing. They are inspired by one of the most influential, activist artists in the world, the brand is a pioneer in streetwear. The well-known large logo prints on the T-shirts and the clothing that fits perfectly with the skate culture have, among other things, ensured this. In any case, with OBEY clothing you can assume that the quality, fit and prints are on point. In the FRESHCOTTON OBEY shop you get your OBEY caps, your OBEY T-shirts, your OBEY Sweaters and your OBEY hoodies! Check out the OBEY shop and get inspired by Shepard Fairey, the famous activist artist!