Obey Broeken

About OBEY

OBEY was founded in 2001 by none other than Shepard Fairey, the world-renowned artist who seeks to improve the world through his art. What started for Fairey with an absurd sticker he made in 1989 while studying at the Rhode Island School of Design, has since grown into a global street art campaign and an acclaimed collection of fine art. OBEY Clothing was founded in 2001 as an extension of Shepard's work. In line with his populist views, clothing became another way to spread his art and message to the people. The clothing is heavily inspired by classic military design, workwear basics, as well as the elements and cultural movements on which Shepard has based his art career. OBEY Clothing is also known for addressing political and corporate issues through its clothing. Provocative propaganda on clothing designed by this street artist. A real extension of his activism. The name comes from the logo of the American cult horror film called 'They Live'.


You could already expect that we are fans of OBEY Clothing. The brand is inspired by one of the most influential activist artists in the world and is a pioneer of streetwear. The well-known large logo prints on the T-shirts and the rest of the clothing that fits perfectly with the skate culture have ensured this. In any case, you can assume that the quality, the fit and the prints are on point with clothing from OBEY. In the FRESHCOTTON OBEY shop you can get your OBEY caps, your OBEY T-shirts, your OBEY Sweaters and your OBEY hoodies! Welcome to the OBEY x FRESHCOTTON shop. Check out the OBEY shop and be inspired by Shepard Fairey, the well-known activist artist!


We always try to offer a wide range of products from OBEY Clothing. Of course, this also applies to OBEY trousers. OBEY jeans are made of 100% cotton. Expect smooth designs, small logo wear and boxy fits. OBEY's fits are often a bit looser, because the brand knows exactly what a streetwear outfit needs. The large prints are often art by Shepard Fairey who wants to create art political awareness. 

OBEY and sustainability

Like many other brands, OBEY believes sustainability is important. OBEY Clothing wants to contribute to this in its own way. The Fairey brand does this by releasing part of the entire clothing with a Fair Trade certification. Very nice!

Click here to see the entire collection of OBEY at FRESHCOTTON.