New Balance started in 1906 as a company that manufactured arch support for shoes. The design of these accessories for shoes made balancing on shoes easier. The company started out producing and selling their own brand of sneakers around the 60's. By then, around 6 employees would work to produce around 30 sneakers each day. Even though New Balance as a brand has grown, their work ethic and principles haven't changed. The company still favors specialist over cheap labor. This is why almost all New Balance sneakers are produced in either the United States of America or the United Kingdom. Nowadays NB sneakers aren't only a popular choice for jogging or exercising, but also for fans of streetwear or fashion in general.
FRESHCOTTON and New Balance
FRESHCOTTON values quality in their products and New Balance does the same. The company is known for creating good working conditions for their employees and making durable products.
New Balance collection
Our website offers different collection of the New Balance sneakers. The classic and popular New Balance M991 model can be found on our webshop. We also offer New Balance sneakers in different colors, like beige, blue, grey and black.