HUF is of course one of the best known skateboard brands in our trademark. And yes, the brand is also one of the coolest skate brands. Keith Hufnagel, a professional skateboarder from New York, grew up in the skate world of the big apple in the late '80s. In 1992 Keith Hufnagel felt that the moment was there. He started HUF. The American skate brand quickly became one of the most famous skate brands worldwide. His super famous HUF socks have certainly not done the mark. But HUF is more than just socks.