In 1919 two brothers, called Feinbloom, started a sportswear company called ""Champion"". They did this because they were disappointed in the inconsistent quality of sportswear. And because she played American Football herself, they started this. In the twenties, champion first teamed up with their local American Football team in Michigan. The athletes were satisfied with the quality and fit of Champion, and soon coaches from all corners of the long asked for the sportswear of the Feinbloom brothers.
In the 1930's Champion was renamed ""Champion Knitting Mills Inc"". The main products at that time were T-shirts, sweatshirts and socks. Many universities print their own logos on blank Champion sweaters and used them as official merchandise. During this time, the US military also started using the sweaters during winter training. They did this because of the warmth and durability of the sweaters.
In 1938, the champion applied for a patent for the now known Reverse Weave technology. The application word was not approved until 15 years later (in connection with World War II), in 1952. With the Reverse Weave technology, Champion literally goes ""against the grain"", they do this by not sewing their clothing vertically but transversely. The advantage of this method is that the clothes are shrink-free, durable and made to last. The Reverse Weave is used to this day on the high quality Champion T-shirts, Sweatshirts and Hoodies.
Another Champion invention is the nylon mesh basketball jerseys. To this day, this material is synonymous with basketball. Champion has even more ties to basketball. For example, from 1989 to 1998, the brand was the official and exclusive NBA jersey manufacturer. This basketball period has, according to many, the most iconic NBA period yet. It was this era when basketball apparel was picked up as streetwear as both fans and casuals started wearing sportswear in off-court environments.
Champion invented the hoodie in the 1930s. The hooded sweatshirts are only worn by winter workers in Upstate New York. Shortly after, the hoodies were also worn by the United States military during sports exercises. But it wasn't until the 1970s that the hoodie's popularity really started to grow. This was because the Champion-sponsored basketball teams started wearing hoodies during workouts and on the couch. After this hoodies have become how we know them today ""a real streetwear staple"".
Champion and streetwear
The 90s were dominated by Champion, everyone wore sweaters, from skaters and hip hop artists to DJs and school children. Brand ambassador Manny Martinez said that in the 1990s, stores could place a box of hoodies in the center of the store and that they would be sold out before staff could even hang them on racks.
Due to the rising popularity of '90s streetwear apparel, Champion started to emerge as an alternative sportswear brand a few years ago, with minimalist designs that set you apart from the others.
Champion noticed this subtle rise in popularity for their retro products in second-hand locations and took advantage of the opportunity, venturing into a series of collaborations with streetwear giants such as Supreme and BAPE in 2010. These collaborations helped bring the brand back to life. Champion has undeniably had one of the most successful brand revivals in recent history. Freshcotton is naturally proud to be able to offer Champion.
Champion and FRESHCOTTON!
Clothing items from Champion are a must-have for every streetwear fan. We also know that at FRESHCOTTON. Champion clothing is made for the real Champions, the clothing is quickly recognizable by the unique Champion logo. For the best selection of Champion clothing you have to be at FRESHCOTTON! View our products in our online store and score a new Champion Hoodies and Champion T-Shirts.
Click here to see the entire collection of Champion at Freshcotton!