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OBEY x Helinox SS23 outdoor gear

OBEY x Helinox SS23 outdoor gear

OBEY is known for their iconic collaborations and the OBEY x Helinox is no difference. This spring the brand attempts to stimulate curiosity, bring people to question this campaign and their relationship with their surroundings. Provoking thoughts and possible frustrations, because people are not used to seeing advertisements or propaganda for which the motive is not obvious. This new OBEY x Helinox collection's goal is to start conversations about deconstructing the proces of image absorption, while simultaneously bringing comfort outdoors.  

With the Sunset Chair ultimate comfort and support is ensured. The high back makes sure your neck, head and back are supported so you can kick back and enjoy the view. It contains pockets on the sides to keep small essentials close by and off the ground. For the sunny days the Personal Shade delivers crucial sun-protection. Minimal in design but just like the chair it features the OBEY bold logo and co-branded label. This collection also includes a table that provides superior stability, while being light and easily portable.

To carry all your essentials the OBEY x Helinox shoulder bag and saddle style bag come in handy. Both bags are covered in extra pockets to fit all small belongings. Besides the collection having bags, it also contains an OBEY x Helinox logo printed cushion cover. As well as some classic streetwear apparel such as T-shirts, a camp cap and cargo shorts.

The OBEY x Helinox SS23 collaboration is releasing tomorrow at freshcotton.