New in: By Parra SS23

Amsterdam-based artist, designer and pro skater Piet Parra is the founder of clothing brand By Parra. His creativity is instantly recognizable by its distinctive styles, bold graphics and bright colour palettes, while blending surrealism, abstract art and street culture into the brand’s clothing. Elevated silhouettes, eco-friendly washing and high-quality silk screen prints are used so his artwork is presented in the best way possible, creating visually striking apparel. 

The SS23 collection consists of abstract artistry mixed with 90’s aesthetics, honouring its founder passion for rave culture. Spring summer essentials include shorts, tees, crewneck sweaters, polos, jackets, headwear and towels in eye-catching tones that will add a pop of personality to your wardrobe. 

With its unique blend of streetwear and art, By Parra continues to captivate and stand out. Get the new SS23 collection now at freshcotton.