The Japanese brand Snow Peak was launched in 1958 by Yukio Yamai, an accomplished mountaineer. The name Snow Peak originates from the famous Japanese mountain Tanigawa. Mount Tanigawa is known world-wide not only for the natural beauty of its peaks, but alsof or the numbers that failed while attempting to reach it’s summit. Based on his personal experiences, Yukio Yamai wanted to make innovative mountaineering equipment. This is where the story of Snow Peak began.
In the 80's the son of Yukio Yamai, Tohru Yamai, became director of Snow Peak. In this period Snow Peak also made the switch from mountainclimbing equipment to camping equipment of the future. Snow Peak started releasing innovative products which focussed on quality, functionality, timeless-durability and considered design.
In 2014 the granddaughter of Yukio Yamai, Lisa Yamai, launched Snow Peak Apparel. With great acclaim from the fashion and outdoor industries, Snow Peak Apparel has inspired a new generation of outdoor enthusiasts.
Snow Peak At Freshcotton
Snow Peak is known worldwide for their premium quality, with their clothing but also with their accessoires. We will sell both at Freshcotton. The clothing is made of premium quality materials and is inspired by the region where Snow Peak was founded. The accessoires are innovative and are the camping equipment of the future. All of the equipment contains a Snow Peak logo.