Carhartt WIP was founded in 1889 by Hamilton Carhartt. With only four sewing machines and five employees, Carhartt started manufacturing denim overalls under trade union conditions. During WWI, Carhartt WIP produced workman's uniforms for the army. Carhartt WIP's popularity grew and so did the team. The collection of products also increased, with the addition of shirts, casual jackets and various types of trousers, such as the well-known 'huggers pants'. In 1989, Carhartt WIP was introduced to the European market.
What started as workwear under trade union conditions grew into everyday clothing that was admired by the underground street culture. By 1992, the brand was being worn by street artists, rappers and graffiti artists, such as A$AP Rocky. The robust and tough look of Carhartt WIP made a huge impression on the street scene. The film 'La Haine' further popularised Carhartt WIP. The French film about the underground world was the first film to feature Carhartt WIP. With several major collaborations with like-minded brands such as Nike, Patta, Vans and A.P.C., Carhartt WIP is not to be missed in the streetwear scene.
This lookbook features the latest items from Carhartt WIP. The light colours of this collection are complemented by the beach location of this shoot. The artwork fits perfectly with 'workwear' that started Carhartt WIP's history. Click here for more Carhartt WIP.