This month adidas is paying tribute to ten of its most iconic silhouettes by releasing ten essentials in a new collection called the Home of Classics. Releasing a combination of contemporary icons and icons from the past. The pack is a representation of Adidas’ work on white leather sneaker over 50 years time.
FRESHCOTTON was one of the lucky retailers to be invited to the Home of Classic launching party in Paris. Those who have been following our Instagram story feed have been able to catch glimpses on what went down at the big venue in Paris. This was where adidas presented us the honor of showcasing our video in their Hall of Fame, for which we are very grateful.
Together with our FRESHCOTTON buyer we sent Abel Mellema, better known as @yungabistunt on Instagram. Abel is a multitalented guy who is part of FRESHCOTTON’s photography team after he started out as an intern. Next to photography Abel also gets by with a parttime modeling career. He even combines his daily work with his love for making hiphop music with the group called Klokkiegang. A hiphop collective from Arnhem who share the same passion for music and local beer brand called De Klok, hence the name. Besides being an extremely fun and hyper guy to have around, we have chosen to send Abel after adidas asked us to pick someone who embodies the FRESHCOTTON culture. We believe Abel does exactly so due to his interests in various elements of contemporary street culture while having the entrepreneurial spirit to develop himself within these fields.
As mentioned earlier, the Home of Classics features ten iconic designs over the years passed but have been tweaked slightly in order to give them a modern-day look. The sneakers re-imagined to feature in the pack are the: Superstar 80s Recon, Continental 80, A.R. Trainer, Supercourt, Stan Smith Recon, SC Premiere, Torsion Comp, Supercourt RX, Nizza RF Hi and the Rivalry Low.
We would like to give our special thanks to adidas for inviting us for this special experience.
Checkout the pics below to get a feel of a day in the life of @yungabistunt and don’t forget to checkout to video on the FRESHCOTTON Instagram.