Carhartt WIP and Motown are releasing a capsule collection together. The collection consists of 13 items. The collection coincides with the 60-year anniversary of Motown Records.
Motown Records is an American record label with legendary status. The music produced by Motown used to be labeled as “The sound of young America” in the 60s and 70s. Motown Records has brought forth great artists. Michael Jackson and Lionel Richie have Motown Records partly to thank for their stardom.
This exclusive capsule collection focusses on the rich history of Motown. A satin bomber and a beanie are both a reference to the cover art and promotional pictures of Marvin Gaye’s “Let’s Get It On.” The Snake Pit Shirt references the first headquarters of Motown Records, named Hitsville USA.
The Carhartt WIP x Motown capsule collection is now available on the FRESHCOTTON webshop.
Listen to the Motown Music Carhartt WIP Radio show to get you in the mood for the new capsule collection.
Check out our entire Carhartt WIP collection.