The new drop from By Parra is here! Hand-drawn post-pop art prints and striking colors are what make By Parra unique. The recognisable style with mysterious figures is a real eye-catcher.
Owner Piet Parra is an Amsterdam-based artist, designer and performer who was already active in the underground street scene in the 1990s. His pop art-like art is very popular within the current street scene. Parra is one of the members of the pop-wave group Le Le, where he not only produced the music but also designed the album covers.
Parra's collection 'By Parra', formerly Rockwell Clothing, is where he really gets to express his creative drawings on clothing. His artwork is reflected on the clothing. It is figurative but at the same time abstract. The colors Parra uses are very colorful but at the same time the thought behind the design can have a deep, sometimes somber, meaning. Furthermore, the typography that is shown on the clothing is often something akin to graffiti. The clothing of By Parra is of high quality and is eco-friendly produced by local producers in Portugal.
Check out the latest drop!