It's the 26th of March, sneaker freaks all over the world knows what this means, it's Air Max Day! Today marks the day that the Air Max 1 was initially released 32 years ago. Since the release of the iconic sneaker Nike has brought countless of other versions to the market over the years. Nike usually makes use of the anniversary date to launch special releases or to host an event in honor of the Air Max, sadly this isn't the case this year. In the US Nike did start the "Give Fresh Air" initiative where barely used/practically new Air Max could be handed in at designated retailers. In an attempt to give back to the community. Even though there won't be any special releases happening on this day, we at FRESHCOTTON didn't want the special day to go by unnoticed. That is why we would like to put the Air Max models which can be found in our webshop briefly in the limelight!